Orthex partners in reusable container pilot in Finland

Orthex is testing reusable, deposit-based takeaway food containers and their return system in Finland in collaboration with the K Group, the S Group and several other partners.

 

This spring, Orthex joining a takeaway food container pilot together with major retailers and several other partners to test reusable, deposit-based takeaway containers in selected grocery stores in Finland.

During the pilot, customers in four stores have the option to choose a reusable container instead of a disposable one for their take‑away meals.

Each container carries a €3 deposit, intended to encourage customers to return the containers rather than keep them for home use. The deposit is refunded upon return, making it ultimately free for customers to choose the reusable takeaway container.

Orthex is supplying 10,000 durable, bio-based containers designed for repeated use, washing and microwave heating.

The aim is simple: to learn how reuse works for customers, stores and the environment, and how to make circular packaging easy in everyday life.

A woman in a salad bar holding a reusable food container
Photo: Kesko / Anton Greir
A woman returning a reusable food container
Photo: SOK / Ronnie Hole
A woman holding a reusable food container
Photo: Kesko / Anton Geier
A store personnel giving the customer a reusable food container
Photo: SOK / Ronnie Hole

The following partners are participating in the Kiertis pilot:

Kesko, K‑Supermarket Lippulaiva, K‑Citymarket Sello, SOK, HOK-Elanto, Prisma Lippulaiva, Prisma Sello, Pakkauskierrätys RINKI Oy, KiiltoClean Oy, Lassila & Tikanoja, Oy Orthex Finland Ab, UPM Adhesive Materials Oy, Upcode, Compass Group, Borealis Polymers Oy and Transbox Oy.

The pilot is part of the Business Finland funded Reusify project, a joint initiative led by VTT Technical Research Centre of Finland Ltd. and the University of Vaasa together with companies and research organisations.

Article header image: Kesko /  Anton Geier